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Imouto is a tiny coffee shop concept based in Tokyo, Japan.

The founders lost their little sister a few years ago at the age of 15 and wanted to create a space that refelcetd her personality and minimal lifestyle that she had.

The brands essence and identity is based on the personality of their deceased sister - a coffee lover who loved tiny dollhouses.

In memories of Yua 結愛.

Service list

Brand Strategy - Brand Story - Brand Identity Design - Brand Mascot -
 Store Design

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