Imouto is a tiny coffee shop concept based in Tokyo, Japan.
The founders lost their little sister a few years ago at the age of 15 and wanted to create a space that refelcetd her personality and minimal lifestyle that she had.
The brands essence and identity is based on the personality of their deceased sister - a coffee lover who loved tiny dollhouses.
In memories of Yua 結愛.
Brand Strategy - Brand Story - Brand Identity Design - Brand Mascot -